Consumer choice is a mighty force

The consumer interest in Non-GMO labeled foods is skyrocketing. In 2009, this micro market segment was worth $60.2 Million and grew at 67% over 2008, making it the #1 healthy eating trend in store brands for 2009. 

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This happened in the recent past with RBGH or RBST, the bovine growth hormone developed, not suprisingly, by Monsanto to increase the milk output from cows. It created many other problems, such as increased infections in the milk and disease in the cows. The FDA stated RBGH did not alter the milk, and sued several dairies that labeled their milk RBGH free.

Enough consumers found out the truth and started requesting RBGH free milk. Not long afterwards, the major players saw the movement in the market and made the switch to RBGH free suppliers. Surprisingly, this didn’t take a majority of consumers, only 5-7% of Americans, as they represent several hundred millions of dollars to the major national brands. This is money they will not lose when they can make a switch in suppliers and keep their customers happy.

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